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Piadina Europa

Poster Design - Animation - Augmented Reality

During the fascist regime, the Europa-Novacella neighboorhood (previously "Graul-Neustift") got chosen to be the new working-class district, close to the new industries. Grass fields and blu skies left space for roads, compound buildings and a smoky atmosphere from factories' pollutants.

With the help of some old residents, we reconstructed their memories to create a better chance to understand the present, and a way to inform the future.

"Qui, una volta, era
tutta campagna

Poi sono arrivate
le ruspe tra ivigneti,
e le nuvole hanno
cominiato a
tingersi di giallo.

Era il magnesio
delle fabbriche,
e con le fabbriche
arrivarono gli opearai."

"Siamo arrivati per
lavorare, chi alle
poste, chi in fabbrica
chi in caserma..."

In groups, we created some posters that have been hung on the neighboor walls and thanks to augmented reallity, passers-byer could trigger the story by pointing their smartphone camera at them.

If you also want to try, follow these steps: download the Bepart app here, open it, scan this graphic and enjoy the video.

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